The founder of the innovation agency FaberNovel Stéphane Distinguin publishes “And if we sold the Mona Lisa? “. He takes the bet that its numerical value would reach 50 billion euros. Above all, he wants an ambitious plan for the cultural and creative industries.

Stéphane Distinguin, founder of FaberNovel, an innovation consulting company, today publishes an essay entitled “And if we sold the Mona Lisa? “. you liked it.

Yes, Stéphane Distinguin has been examining the world of start-ups for 20 years, with one fixed idea: the more cultural creativity there is in a country, the more entrepreneurial creativity there is. This was already the case during the Renaissance and it is even more true for him in the digital age.

Suffice to say that during confinement, he had a very bad experience of seeing the posters of films or deprogrammed shows. And so he thought about how to help the world of culture.

Passing in front of the Louvre, he said to himself: what if we sold the Mona Lisa to make a massive recovery plan. it gave rise to a hyper-controversial article in Usbek and Rica magazine, then this book.

And we discover that it is not such a far-fetched idea!

A bit though. He takes us on a world tour of legislation and we see that it is almost impossible to sell the works of major museums.

But we can do many other even crazier things. In June, Salvatore Garau, an Italian artist trained in Florence, like Leonardo da Vinci, sold an invisible statue named “I am” (Io Sono). He drew 15,000 euros

Another example: a Swiss e-commerce site, QoQa, which specializes in group purchases, offered its members the opportunity to buy a 1964 Picasso together, The Musketeer bust. They are 40,000 to each have a share of 50 euros and they vote to decide which museum they lend it to be able to see it.

But the big revolution last year was of course NFTs, digital works.

NFTs, we've already talked about them, but remind us how it works.

The word is not yet in the Larousse, but it has entered its English equivalent, the Collins dictionary. It was even crowned word of the year. So, NFTs are tamper-proof digital certificates that identify a file - photo, video or sound. The work can continue to be seen on the net, but its only owner is the one who owns the NFT.

And imagine that in Florence, the Uffizi Gallery sold the NFT of a painting by Michelangelo, the Tondo Doni medallion. So why not the Mona Lisa?

It remains to be seen how much is estimated its digital version? Stéphane Distinguin sets the bar at 50 billion euros, taking into account the 10 million visitors a year that it attracts to the Louvre. Is that a lot? Well not that much when we see - this is the news of the day - that Microsoft is ready to spend 60 billion euros to buy the Candy Crush or Call of Duty games, just to lure us into its virtual universe. .

What if we sold the Mona Lisa? At Editions Lattès, in bookstores today.